A book about scarves

Scarves are made of a luxury fabric from an upscale boutique or simply cotton. A scarf is a workhorse - arguably the most versatile and economical between fashion textile accessories. The right one can instantly elevate a ho-hum outfit, unify disparate pairings, provide stylish modesty, serve as a political statement, add a touch of glamour or simply be utilitarian. Scarves can be used to get dressed quickly.

A book about scarves immortalizes the staple, beginning with a book cover embossed with scarves that is as beautiful and delightful as any of the ones inside. The book includes 257 illustrations, nearly all in color. Among the topics are styles of the eras, designers and artists, the great scarf companies, designer and historic scarves, and collectibles.

Among the latter are many that have been used for product, company and event branding, like my especially cherished silk scarf commemorating the play "The Color Purple," given to me by former co-workers.

The photos of pop culture icons such as Elizabeth Taylor, Marilyn Monroe and Audrey Hepburn who used scarves to great advantage add inspiration. Noticeably not pictured (although mentioned in passing) are The Beatles, who helped cement scarves as a 20th century fashion statement.

A chapter on textile designers should prove enlightening for connoisseurs interested in collecting the work of particular designers. It struck me. I guess that's because we don't often pause to think much about the textile designers and artists who conceive wild patterns and who pair odd color combinations, but it's their creativity that allows for versatility.

Bonuses are the guide to cotton scarves, advice on how to spot a fake, how to date vintage stoles, and tips on conservation and storage. For those of you who own a bazillion scarves and have them stuffed into a drawer - or, worse, a plastic bag - you'll feel compelled to do better as you're reminded that some scarves are so beautiful and so rare that they should be treated like paintings. Storing scarves in plastic can turn light colors and whites yellowish. Scarf tying is befuddling for many, which limits its use among some people who would otherwise wear them more. It's not that complex, depending on the style.

A collection of scarves is essential to a classic wardrobe. Include large and small squares, oblongs and wraps. Scarves are not just a fashion item or a practical choice for warmth; it is an icon.

Books about scarves

Considering that pretty much every woman has at least two or three scarves in her closet there are surprisingly few books available on how to wear scarves, scarf history, and the designers who are famous for producing scarves. Most 'how to wear scarves' books date back to the 1980s or early 90s, and while many of the styles featured are fine, the photos can be painfully dated.

Most general fashion and costume books cover scarves in a single page, however the writer has come across two good books devoted solely to scarves. Both are well worth getting hold of. And as for books on scarf history, well there are a number of books on shawls (and Kashmir and paisley shawls in particularly) but very few indeed on the silk square, the icon of the 20th century.

Another area covered by numerous books is wrapping gifts with stoles - inspired by the Japanese and Korean traditions of using scarves and textile accessories for wrapping and carrying.

Indispensable accessories and sought-after collectors’ items, scarves were an important innovation in 20th-century fashion. From Art Deco through 1950s Hollywood, the Swinging Sixties and beyond, scarves have been represented in every major decorative arts movement over the past century and into the present one.

There is an illustrated compendium showcases the work of a wide range of international designers. Here are more than 250 cotton scarves, beautifully reproduced in colour and all specially photographed, and many never before seen in print.

Includes concise biographies of more than fifty scarf designers, retailers and manufacturers, and a resource guide provides expert advice on dating and conservation, museum collections, vintage fairs and specialist dealers. Indispensable accessories and sought-after collectors items, scarves were an important innovation of 20th-century fashion, and were at the height of their popularity in the 1940s and 1960s. This is the definitive work on scarves in the 20th century, featuring artists designs, important textile designers and designer brands, as well as the wider role of scarves in social history and advertising.

Another book is the fullest and most complete record ever published of fashion accessories throughout the 20th century. More than 2.000 meticulously detailed colour drawings, accompanied by thorough descriptions, reproduce all the century’s archetypal accessories, from the luxurious ostrich-feather and flower-bedecked hat of the Edwardian era to the devoré velvet scarf and ubiquitous trainer of the 1990s.

A reference section contains a comprehensive bibliography and a chart that shows at a glance how these textile accessories have evolved since 1900.

Scarves for fashionable women

The company is one of the leading Indian exporter, manufacturer, wholesaler and supplier of scarves, shawls, ladies stoles, fashion bags, fabrics, sarongs and pareos. Fabrics like wool, silk, pashmina, cashmere and viscose are used to manufacture the shawls and scarves in plain, printed and jacquard designs. The

The consumer can update his look for a new season with great range of women's cotton scarves. These cotton scarves make it easy to create a gorgeous look and come in a great choice of cool prints. If the consumer is looking for a cool scarf for summers with a particular pattern, the right ones are these our cotton scarves, that are manufactured using 100% pure cotton.

The company offers a beautiful range of scarves for modern and fashionable women. These cotton scarves are manufactured in various lengths, colors and patterns. All the cotton scarves are tested for their color fastness, shrinkage and texture before they are send at the clients. Printed scarves are manufactured for cool fashion loving women. Wool scarves suits everybody and are perfect to be worn in winters. Woven scarves can also be customized as per the requirements of modern fashionable girls and can be manufactured at the most economical and wholesale prices. Nothing says tropical like beautiful woven scarf with amazing designs, colors and delicate fringes.

Range of summer scarves is widely used across the globe, designed with quality cotton fabric, these summer scarves are manufactured in various sizes and colors and can be availed at wholesale prices.

Draped around the neck, cotton stoles arouse a feel of grace and style blended together. The fabrics used for these stoles are durable in quality and skin friendly. They have well stitched or interlocked edges.

The company presents an alluring collection of cotton square scarves, which are manufactured in magnificent prints and color combinations. These can be customized as per the choice of a fashion loving woman. Free flowing cotton square scarf seems to suggest beauty and surprise that are visible everywhere in nature.

The company manufactures and exports an enticing range of summer stoles that is in high demand in the global European market. These summer stoles are manufactured in a variety of colors, lengths and patterns. Designers keep themselves updated with the latest market fashion trends and incorporate new designs in summer stoles.

The company manufactures a unique collection of cotton scarves and cotton wraps with fringes. This cotton scarf is manufactured in different colors and intricate embroidered designs made on them.

The origins of scarves

The origins of scarves can be traced back to the inhabitants of the Cashmere region in Asia. The hair of the native goats was spun and woven by the people of Cashmere into scarves that were an ideal protection against the cold and wind. This proto-scarves were however not long and narrow as we know them today, but rather rectangular or square, they more resembled in this way modern shawls. Also the way they were worn is more reminiscent of a shawl than a scarf. The head and upper body were completely covered.

The first mention of a the term "scarf" is found in a travel log from the 17th century. In Europe this accessory became fashionable in the 18th century as a large, square or rectangular cape-like shawl made of wool or silk. In this way, the English word shawl came into the German language as "Schal" meaning scarf. In the 19th century this cape-like scarf was supplanted by the overcoat as the principal winter garment and shrunk in size to the purely fashion accessory as we know it today.

The company produces many types of scarves: from the classic scarf to oversized, snoods, stoles , made of elegant silk, precious cashmere, trend-setting fashion blends, sporty wool.

Cotton scarves are one of the most demanded fashion garments, scarf or stole add glamour and elegance to any clothing. From celebrities to common people, they have been the prior choice for all.

In the fashion industry these textile accessories poise to have great scope ahead owing to their timeless importance. Not only in winters, but the scarves can also be worn in bright summers as a sun protection gear and this, further embark on their importance in our wardrobe.

The company has hundreds of styles in silk scarves for all tastes and ages, there are many reasons to wear scarves.

Scarves are fashion accessories for any age or appearance. They offer comfort, feeling of confidence and pride. Perfect style fashion accessories offering great feeling of soft silky touch and perfect for any outfit. Offering protecting form the sun and wind on any day or season.

Many famous women around the world had made their fashion statements with a help of silk scarves. These fashion accessories help millions of women to highlight their fashion sense even then wearing just plane suit. They are varied in color, pattern, and quality according to where they were exported to.

FASHION INDUSTRY

Soft, luxurious, warm, and comfortable, scarves and stole have all the qualities to be coordinated with any outer wear be it sweater, shirt, top or anything for that matter. Universally acknowledged fact, fashion and fashion trends never remain the same. Though once in a while, every trend repeats and rejuvenates itself and exerts its influence on the fashion lovers. The apparel industry is no doubt always stuck in vicious circle which goes on endlessly. Various styles have been adopted in the fashion industry owing to the weather effect, comfort and wear-ability quotient and most of the clothes never remain in vogue forever. However, scarves and stoles have been an integral part of the fashion trends and surprisingly have never been less demanded. Stoles can be an easy way to complete a look.

As the time has progressed, the fashion experts have exerted that scarves and stoles are here to stay owing to their utility and timeless style quotient. Today, there is a number of silk scarves available and in various fabrics, colors and patterns that one can go on raving about their style, comfort and designs. Cotton scarves draw a fairly good revenue on the part of Indian textile industry.

An overview of Indian textile industry India is a country of diversity, where not only different cultures or religions exist but a wide range of textiles as well. India is engaged in the production of a vast range of home furnishings, household linen, curtain tapestry, yardage and so on made of different textures and varying thickness. The industry of India exports a major chunk of versatile fabrics, bed linen, table linen, toilet and kitchen linen, towels, curtains, cushions and pads, tapestries and upholstery's, carpets and floor coverings, etc. to serve the demands of a number of handicraft lovers worldwide.

It has always been an earnest endeavor on our part to provide high quality and eco-friendly products to the world market and we have successfully accomplished the same by adopting various measures and techniques to maintain the ecological balance. In the current situation, the Indian textile industry, producing scarves, is one of the most significant industries in the world. In fact, it is the largest foreign exchange earning sector in the country. Moreover, it provides employment to over 35 million people. With direct linkages to the rural economy and the agriculture sector, it is estimated that one out of every six households in the country depends on this sector, either directly or indirectly, for its livelihood.

FASHION STOLES

Stoles were in fashion for almost a century, from 1780 until the 1870's. Around this time, millions of stoles were woven, embroidered, and also printed in Kashmir, India, Persia, the USA, Europe, Austria, England, Scotland, and of course, Paisley. It was the Kashmir stoles that captivated the imagination of fashionable women and European manufacturers were quick to respond by weaving or printing their own. Kashmir has long been famous for its paisley stoles. In the 18th century, they became so widely popular that merchants from around the world would come to Kashmir just to buy them. Antique-looking paisley-designed wool stoles have a distinct pattern used in construction of the jama, a type of coat worn by men. These stoles are woven on a tooji, which refers to the frame loom where they are woven. The weaver, along with an assistant, uses a talim or set of written instructions for weaving the shawls. This talim will indicate the color and the corresponding number of warp threads that must be covered. The master weaver will then throw the weft back and forth, after which he calls out the pattern or design based on the threads that are woven in. For cleaning paisley woolen stoles, dry cleaning is recommended. For hand washing, cold water must be used. After washing, wring drying is discouraged. They should simply be laid flat to dry. When dry, they can then be ironed with a piece of cloth or paper in between the iron and fabric.

Stoles have become a craze for new generation peoples. The shades, designs and colours are amazing in this fashion stoles. It gives smart and funky looks.

The company is well established and one of the leading prestigious fast developing Indian Export Company. The firm has been producing and distributing all type of scarves, stoles and other fashion accessories in a variety of high quality materials and exclusive designs, in particular silk scarves.

The company trademark is providing a longstanding reputation in providing high quality Scarves, stoles and other fashion accessories for both women and men. In short, the company is providing all type of Art of Scarves, stoles and various types of fashion accessories.

The company, with its vast collection of fashionable designs and delicate workmanship, is a leader amongst Indian companies that offer fashion textile accessories in country traditional style. At present the company is dealing with more than 31 countries all over the world. For all season the company offers a wide-ranging variety of scarves in silk, cotton, wool synthetic and many more.

Cotton scarves

Cotton is the most affordable, feasible and practical piece of fabric that has the unique property of being warm in winters and cool in summers. Perfect for all season, cotton scarves are extremely popular choice of both men as well as women. Cotton scarves lend very elegant and vibrant appeal to any individual who wear them.

Design

Cotton scarves are available in vast variety of enticing colors, prints, patterns and sizes. Availability of these scarves at economical prices and wide range helps in enhancing their visual appeal. Ideal for casual and formal clothing, they can be worn with any outfit. Generally, they are fabricated in very simple manner, although also available with decorative borders in many of their designs.

Prints

Made with hand painted yarns, these scarves are beautiful and artistically patterned. Engraved with modern patterns and designs, cotton scarves are available in varied prints which suits the international fashion fraternity, some of them are:

· Geometric patterns

· Floral patterns

· Paisleys

· Striped, Chequered, Polka dots etc.

Awfully designed, durable and light weight cotton scarves are not only fashion textile accessories but also widely used as head scarves, football scarves, beach scarves, coat scarves, neck scarves, hip scarves, tying scarves, turban scarves, beach scarves, hair scarves and winter scarves. Especially for youth, they are becoming increasingly popular as they can easily pair with coats, jeans, topcoats and slacks. The versatility offered by cotton scarves make them top contenders in the realm of style and warmth.

The company offers a beautiful range of cotton scarves for modern and fashionable women. These cotton scarves are manufactured in various lengths, colors and patterns. All the cotton scarves are tested for their color fastness, shrinkage and texture before they are send at the clients. We sell our cotton scarves at wholesale prices.

The company is among the leaders in manufacturing latest cotton printed scarves and stoles. The company offers cotton printed scarves in varied designs and styles. It is leader in yarn dyed scarves using as many colors as desired. These cotton printed scarves are manufactured for cool fashion loving women. Indian cotton scarves are having a huge demand in America and European countries like Germany, Spain, France and Italy.

Woven scarves suits everybody and are perfect to be worn in winters. Woven scarves can also be customized as per the requirements of modern fashionable girls and can be manufactured at the most economical and wholesale prices. Nothing says tropical like this beautiful woven scarf with amazing designs, colors and delicate fringes.

Wool scarves

Eternally fashionable, scarves make the most versatile textile accessories for women. The available variety of fabrics, shapes and sizes make the scarf ideal for all seasons and occasions.

Tying scarves is simpler than it seems, and various attractive scarf tying techniques are rather easy to learn. As a service to our customers, we have designed this step-by-step scarf tying guide, providing the most common and popular styles when wearing a scarf.

Hand painted silk scarves offer the perfect way to add a touch of elegance and charm to your attire – formal or informal. Our hand painted silk scarves also represent and preserve the dwindling art form of hand painting on silk fabric.

A lot of scarf tying styles use square scarves, though, in order to tie the square scarf into some highly attractive styles, there is often a need to fold one into an oblong shape as a starting point.

The company presents three basic ways to fold a square scarf: straight fold (also called oblong fold), triangle fold, and bias band fold. Some other folding variations, such as the accordion fold, are also commonly known.

The company is one of the leading Indian exporter, manufacturer, wholesaler e supplier of scarves, shawls, ladies stoles, fashion bags, fabrics, sarongs e pareos and various home furnishing items. Fabrics like wool, silk, pashmina, cashmere and viscose are used to manufacture the shawls and scarves in plain, printed and jacquard designs. Incepted in 1988, the company climbed up the ladder of success due to our unswerving commitment and dedication. The company endeavors to offer high quality products that epitomize class and sophistication. The company is known for manufacturing and supplying products that are designed to cater the needs of all international markets.

Traditional wool-lycra stoles are manufactured in ethnic designs, patterns, textures and colors. They are designed with luxurious fiber and provide a soft comfortable warm feel and incredible look.

Wool scarves

Wool scarves are an essential when temperatures drop. Wool is naturally soft, breathable, and warm, perfect for beautiful scarves that protect you from the elements in gorgeous style.

Head scarves

There are many different shapes, styles and colors to fit whatever the customer needs. Hair loss, cancer chemotherapy treatments, surgery, sun protection. Whatever the reason, the customer can find the perfect head covering. Each style will have its own function and physical charm.

Head scarves have many uses and look great. They are also fun to wear. The customer can come up with his own style and matches them with different types of clothes.

Scarves and stoles

Scarves and stoles, available in a myriad of colours, designs and textiles, help the modern woman achieve that distinctive and charishmatic look to suit every occassion of life. They are available in colourful designs and textures in woolen, pashmina, velvet, chiffon, silk, cotton, linen, viscose etc. Along with the rise in Indian textile and Indian readymade exports, these manufacturers, velvet stoles manufacturers, silk scarves supplier, chiffon scarves suppliers and exporters etc. are also increasing. Scarves, stoles, pareos are contemporary fashion accessories for the urban woman. Apparel and fashion, readymade garments and other knitwears and fashion wears are very high in the manufacturing and exports list in India. There is a huge volume of scarves exports and stole exports from every part of India.

A beautifully designed scarf or stole can make the ultimate fashion statement. While trends keep on coming and going, scarves have stayed back like a whiff of fragrance on the fashion scene. An elegantly designed scarf can change the look of an attire dramatically. A brilliantly coloured and designed scarf can brighten up a plain white shirt for that sudden get together of friends or family while a sober scarf can transform it into a formal wear for that important meeting. Whether you are a working woman or a college going girl, the markets are flooded with all kinds of scarves in a multitude of designs and materials to suit your individual needs and pockets.

The company is not only focus on the modern trends but also on the quality of the products.

These textile accessories are available in a large variety ranging from simple to decorative ones. While the simple ones are the scarves available in sober colours with elegant designs, for formal occassionas, the decorative scarves, as the name suggests, are more elaborately done. These decorative scarves are embellished with crystals and beautiful lacework or embroidery adding greatly to the charm of the wearer. These products are available in a variety of fabrics ranging from silk to pure pashmina. While silk scarves can look very elegant, wool scarves can make heads turn. The pashmina scarf or stole gives the benefit of keeping the wearer warm while being light to carry and wear. Apart from these material customer can also have scarves and stoles made up of materials like brushed wool - a soft fabric that is warm to touch and worsted wool fabrics like 80z highlander, 10z Reiver etc.

FASHION ACCESSORIES

Scarves are the ultimate fashion accessories that portray an individual's attributes hinted with the latest trends. Know more about scarves of various types by their pattern, usage, fabric, manufacturers, exporters and other related information.

Fashion scarves are available in an engaging range of designs, styles and patterns, which are in consonance with the latest fashion trends. Fashion scarves beautifully accessorize all kinds of suits, jackets, sweaters and all other attires.

Types of scarves

The fashion scarf can be of knitted, hand-woven, hand painted, handmade, embroidered, machine printed, Italian print varieties. They may have different sizes such as square, oblong, rectangular or triangular.

Materials Used

These scarves are crafted out of different fabrics such as silk, pashmina, crochet, cashmere, wool, velvet, chenille, cotton, satin, chiffon, rayon, nylon, polyester, georgette etc.

Patterns and Usage

Fashion scarves may have artistic patterns that include paisleys, florals, animals, geometrics and abstract prints. These scarves can be used as head scarves, tying scarves, hair scarves, winter scarves, beach scarves, neck scarves etc.

There are many types of scarves, some examples.

Summer scarves

They are cotton scarves marked by prints of flowers of different shapes and colors, the range of floral scarves is crafted out of many fabrics. These florals scarf that are in sync with the latest fashion trends have floral patterns enhanced by ribbon trims, fringes, fine embroidery and other decorative beads.

The floral scarf is often printed with a combination of fabric-reactive dyes and pigments in enriching colors. The beautiful and tastefully decorated prints of various flowers like roses, lilies, tulips, petunias etc.

Winter scarves

Winter wool scarves are the most basic of all winter accessories offering style, grace and warmth combined together. These winter scarf are smooth enough for sensitive skins and are an essential classic for any wardrobe. The soft, light weight and warm scarf can be exquisitely finished with hand-tied tassels or beads, crocheted or even embroidered. They can be both hand-knitted or machine knitted and are available in many color combinations.

Beach scarves

These silk scarves are available in vibrant prints and are perfect accessories to sport while on the sea beach. Manufacturers have been experimenting with innovative, fresh and lively hues and prints to match the tastes of people of all ages.

Beach Scarf are all beautifully textured and designed exquisitely in various fabrics that include silk, crochet, cotton, satin, chiffon, rayon, polyester, georgette etc.

The chic and trendy beach scarves are available in various patterns of paisleys, florals, animals, geometrical, abstract prints etc.

FLASHES OF LIGHTNING, MOROCCAN MOSAICS, CELEBRATIONS AND VOYAGES

Creating a collection of fashion textile accessories in touch with the times and with the modern clients new needs. The brand Pyaar is a project of scarves and stoles created in Italy that works in different markets thanks to its productive collaboration with top Indian companies. It's a mix between the innovative and the traditional, research, eye for fine details and unique craftsmanship.

Today Pyaar can be found in a lot of countries (Italy, France, Spain, Switzerland, Austria Germany, Belgium, Nord European countries, Japan, Australia) in multi brand boutiques, department stores and multi concept stores; all of which have clients that follow very closely the evolution of fashion, and very cultured, and very independent in their choice of the elements that compose their look.

Blue and grey flashes of lightning accompanied by pearl pinks and water green are the protagonists of the Pyaar Summer 2011 scarves and stoles. Carefree multiethnic designs that intertwine in our textile accessories invent an unlimited collection. The liberty to mix cotton scarves and cotton scarves, printed or embroidered, simple or embellished with tassels emphasizes a style out of the ordinary.

THE BEST SELLERS OF THE SPRING / SUMMER COLLECTION 2011

SUMMER TRAMP

The protagonists of Pyaar summer are pearl pink and teal green that create the holiday atmosphere. Carefree multiethnic designs combined in different ways to create an unlimited collection; timeless and with no fixed abode.

FLASHES OF LIGHTNING FOR THE BASIC COLLECTION

Glimpses of light, like a night of shooting stars brighten the basic collection. Metallic fibers woven along with linen, cotton silk and wool scarves by able hands of Indian craftsmen create innovative textures.

A MAGHREBINE TOUCH FOR THE SPORTY COLLECTION

The attractiveness of the geometric Moroccan mosaics is impelling, ideas borrowed from the close East enriches the global spirit of Pyaar. For scarves sand sportive accessories Pyaar chooses to combine different layers in order to create new striped and checked designs.

THE CHEERFUL SPIRIT OF THE FEMININE SCARVES

Parties in the countryside or in the open, inspire the designs and colors of the feminine scarves with their cheerful and carefree spirit; an expression of the lighter and cheekier spirit of Pyaar. The textures and designs that decorate the fabric are an expression of a return to mother nature.

“ON THE ROAD” KEFIEH‘S

The liberty to mix and match big and small kefieh’s, printed or embroidered, simple or adorned with tassels. An unconventionalstyle wandering and following in the footsteps of Kerouac.

MARBLE TILES OF SICILY, RED MUD AND THE ATMOSPHERE OF FROSTY

WOODS FOR THE FALL WINTER COLLECTION 2011-2012: THE BRAND THAT COMBINES THE INDIAN DESIGN WITH INDIAN CULTURE PRESENTS A NEW LINE OF SCARVES AND KEFIEHS

The Pyaar scarves, kefiehs and stoles enter into the global world that is characterized by journeys and quick transitions of ideas, objects and persons. They are the new fashion toys, versatile accessories that embody perfectly the cultural influences of a world without boundaries giving it a Bohemian touch.

They are creations of a totally European culture that “designs” and changes in order to suit every kind of personal styles. They are warm and fluffy, almost ethereal, but can dress you like any other attire. Big and long, transmutable but never bulky they change to fit the situation.

NATURAL FABRICS

The collection is projected on natural fabrics: wool in its different deviations, cotton, silk scarves, modal and lately a small quantity of cashmere. Pyaar is refined but at the same time casual and laidback.

ATMOSPHERE AND INFLUENCES

A network of information without barriers, the Japanese world to the damasque designs intertwines and blends with more traditional inspirations , from the 60’s pop motifs to the design of the 50’s. The result is a design based on futuristic ideas.

THE LINES

The basic collection gives way to an androgynous style that stands out for its intense colors like powder pink, carnation pink or cherry. The yarn dyed overlap with the tartan designs, checks and stripes that are inspired by casual flannel. In the feminine cotton scarves slightly embossed intricate weaving with mixed fibers are the base for placed prints with the informal touch. Victorian designs enclosed by Japanese micro prints and decorated with tassels are used for the kefiehs.

THE ATMOSPHERE FOR WINTER 2011-12

The entire collection takes inspiration from three main themes.

SICILIAN MARBLE TILES

For the creation of wool scarves the use of geometrical designs composed of soft lines, natural and sophisticated hues, rose, powder pink, carnation pink, from beige to grey with touches of sage green and demitasse; these are the influences of the marble tiles of Palermo, that inspire with their art and tradition.

THE WARM ATMOSPHERE OF RED MUD

Even the red mud of the tennis fields and the hues of the mud bricks influence the winter collection without invading it. The color functions as small decorations, borders and embroideries, that gives a delicate but intense touch of warmth and passion.

THE FROSTY WOODS

‘Frosty’ prints of the scarves and kefiehs are inspired by the atmosphere and nature of the Nordic forests. The frost that transforms the landscapes and melts the silhouettes, inserts itself in the design of the fabrics blurring the shapes.

PYAAR MEANS LOVE: A COLLECTION OF TEXTILE ACCESSORIES THAT BLENDS ITALIAN DESIGN WITH INDIAN CULTURE

In Hindi “pyaar“ means “love”: a word that is a melting pot of various passions, various spirits, each with its own distinguishing characteristics. The experience of the brand Pyaar revolves exactly around this symbolism of the word, where multiple professional expertise are used together in order to create textile accessories that represent the spirit of a new world without boundaries where cultures far and wide blend together.

Therefore, Pyaar is the creative expression of a positive experience of globalization created more that 20 years back. In fact the brand, that’s just a few seasons old, refers to RADIOAFRICA, which is part of GRUPPO TRIADE owned by Walter Magnano and based in Volvera on the outskirts of Turin. A young but experienced entrepreneur in the textile industry, Mr. Magnano manufactures, like many others in the Italian textile industry, for the most important clothing companies and brands Made in Italy but with one distinguishing factor: the curiosity to look beyond, to discover new limits, experiment innovative solutions, involving people from different worlds.

“I have never stood still - explains Walter Magnano- I have travelled all over the world exploring new places and different realities, which were very creative and used unique techniques for production. With the passing of time I realized that these different realities not necessarily needed to remain simple suppliers, but could participate actively in designing and creating new products each with a story of its own, a cultural syncretism that is not only a new frontier for creativity and productiveness but for all of us.

Mr.Magnano’s journeys abroad, especially those in India, kindled the idea of creating his own brand; a brand that could meld two different spirits : the Italian design and savoir faire, endowed with a deep knowledge of the product and market, and the technical and creative capacities of the Indian continent. Many Indians work with Mr. Magnano in his offices in Turin and he has very close contacts with his producers in India. This mutual exchange has given birth to very special creations that are to be discovered and appreciated.

Pyaar represents an accessory, the scarves, the stoles and its similars, common to all seasons and genders that easily complete different kinds of clothing, easy chic, soft, sophisticated but never too stiff nor too structured. Its not an article for fashion victims but for those who love fabrics, designs, the feel and want to create his very own look with good taste, joy, passion, in one word with Pyaar, with “love”, which is recognizable from its trade mark, a small metallic heart on one corner of the scarf.

Beautiful Silk Scarves to Jazz Up Your Life!

Few fashion textile accessories can add style as easily and affordable as the silk scarf.

Using silk scarves, you will be able to add a certain flair to your wardrobe for scarves for women that makes you stand out from the crowd. It is the dream of every woman to have the perfect wardrobe consisting of an endless array of clothes that get replenished every season.

In the past the only reason to wear a scarf would be as protection against the inclement weather. It would be something thick woolly and no particularly attractive.

As fashion evolved women came to realize that it was possible to wear them just for the beauty of it. Simple silk scarves knotted casually around the neck helps to show off a sleeveless dress on a spring day. And when going for a drive in a convertible with the top down it was an absolute must to tie a scarf over the hair to preserve the hairstyle during the drive. There are as many uses to a silk scarf in your wardrobe as there are stars in the sky.

Whether dressing casually or formally, day or night there will be a way to incorporate this versatile item into your outfit. Because it’s so simple there is no need for stylists or magazine articles to advise you on how to wear it. Just as every woman has her unique sense of style she expresses through her wardrobe she will find ways to wear a scarf that reflect this. More casual dressers who favor bohemian chic are more likely to tie it loosely over the shoulders or perhaps as a playful hair band.

Ladies who are in the corporate field have found that a pastel coloured scarf helps to break the monotony of dull business suits. There is also a wide range of women's cotton scarves. Even a subtle floral print worn under a shift dress and matching jackets helps to add an element of feminine elegance. So power dressing does not mean having to sacrifice womanly touches like that. The moral of the story is that there are from every walk of life, a way to wear shawls and wraps in pashmina that complements your style and shows off your natural charms. There is no limit to the different looks that can be created from a simple square scarf. Let your imagination take you to a fashion wonderland.